As Samsung heats the smartphone market in 2012 with two new offerings and a new design, the South Korean company is keen to expand its business through all channels. Also read – iPhone 14 and Samsung Galaxy Z Flip4: The top smartphones this year
- Samsung is looking to grow its presence across channels in India in 2018 and will introduce new models in the smartphone market.
- The company is also introducing new appliances and televisions in the market, to take on its competitors.
- Samsung is looking to grow its presence in categories such as smart home appliances and smartphones.
- Samsung is looking to grow its business across channels and is also looking to introduce new models in the smartphone market.
“We’re wherever our customers are. We have over 150,000 touchpoints and the largest retail network in the nation. “We are always looking to grow our company and are looking for growth stories in every channel, including online,” Warsi said to IANS. Also read – Flipkart Mobile Bonanza Sale Ends Tonight: The best deals on Samsung Galaxy F23 and iPhone 12, Poco M4 5, G, and many more
Samsung is preparing to compete with Chinese competitors in the online market segment by launching two “online exclusive” handsets. These two devices, Galaxy A8+, and Galaxy On7 prime are in different price segments. The A8+ will be priced at Rs 32990 and will compete with the premium segment. On7 prime will start at Rs 12,990 and will compete against the high-priced, mid-priced segment. Also read – Samsung is working on a smartphone that has a sliding wraparound display.
Warsi said that A8+ would help Samsung consolidate its position in the premium segment (above Rs 30.000), where Samsung holds nearly 60% volume market share according to Gfk. Samsung has been reluctant to invest in the online market as it holds large stakes in the offline sector, which includes over 1.5 lakh retail outlets.
Samsung holds a 43 percent share of the offline market. This market accounts for almost 75 percent of all smartphone sales. Samsung is also partnered with Paytm to sell online, along with Flipkart and Amazon. As part of the Paytm Mall tie-up, it recently recruited more than 5,000 online dealers. Galaxy A8+ will be competing directly with OnePlus, while On7 Prime is a formidable contender in the Rs 10,000-15,000 price range.
Industry experts stated that both phones were priced competitively, and it appears that Samsung is preparing to challenge Chinese companies’ dominance of the online market. According to industry sources, the South Korean giant plans to launch a variety of smartphones under the Galaxy “J”, and “On” series over the next few months.
Samsung’s online exclusive “On Series” was launched for the first time in 2015. The company has since launched eight models of its online exclusive “On” series smartphones. According to Sandeep Singh Arora (Vice President, Samsung India), the company’s main focus is to meet consumers’ needs online and in all price segments.
“Our goal is to meet consumers’ needs on all channels, online and offline. Arora explained to IANS that if our customers are using a specific channel, we would ensure that we addressed them. Amazon will begin selling Galaxy On7 Prime and Galaxy A8+ starting January 20.